Marquee Beer Market & Stage
Calgary AB: The Back Alley Nightclub was overdue for a much needed re-brand and re-design. Nearing 20,000 sq ft this was an enormous challenge, given the well used state it was in. The club was currently only open two nights a week so we came up with a plan to split the room into dual functioning rooms to take better advantage of their square footage throughout the week. One room became a Beer Market restaurant, featuring a ‘draught bar’ at the centre, picnic tables and walls covered in pictures of classic rock stars reinforce the rock bar image. The second and larger room is the rock club, here we built a massive stage for live acts and used tiered private booth seating around the perimeter to create premier seating for those who want a more exclusive experience watching the show.